Over the years, we’ve had the opportunity to work on a wide variety of information projects. Here are just a few examples of what we can do.
Advertising & Marketing
Case studies on effectiveness of advertising, including the effect on company’s stock
In-depth articles that describe the branding process
What is the value of a marketing mix and when should you use one medium over another
The basics of packaging for consumer products, types of packaging, and role packaging plays in branding
Economic Development
What is the economic impact of an airport in the community, including how it affects revenue generation, creates employment and boosts tourism
For an economic development organization, list of top 1,000 local companies in major NAICS categories, with sales of $1 million or more, to be used for business retention and expansion effort
Are low mortgage rates good for the market and the economy
Employment & Workforce
Statistics, forecasts, projections on what the workforce will look like in 2020, especially % or # of millennials that will be in the workplace
Fee-based workplace financial literacy programs and Employee Assistance Programs (EAPs) in the region
Issues, trends in hiring people with disabilities, including percentage that are employed, benefits or risks employers face when hiring, and statistics on number of lawsuits filed post-hire
Trends in casual Friday dress and its effect on job performance
General Business
Business models for nonprofit theaters
Quantitative data on business loan app rejection based on credit or collateral
Biographical info on CEOs of major corporations in the county
Healthcare
$ spent on back pain treatments, $ paid out by insurance companies, $ spent on wellness, fitness trends
BI (Business Intelligence) systems in the healthcare industry – major players and who their customers are, pros and cons, opportunities, ROI
Statistics on numbers and $ amounts of in-patient and outpatient procedures performed in hospitals, ambulatory surgery centers and diagnostic imaging centers.
Pennsylvania colleges offering 3-year degree clinical based programs and alternative medicine (integrative health) as a major or certification
Learning management systems used in health organizations
Industry Overviews & Trends
Square footage opportunities for commercial construction in several major markets, historical statistics on new commercial construction and any forecasts and projections
Value-added milk products, especially aged cheeses
Background information on the life coaching industry
Industry overview and statistics for wire drawing industry
Overview and trends in the adventure vacation industry
Overview for retail, commercial and wholesale bakeries, including sales & trends for celiac and gluten free baked goods, pastries and desserts
With regard to residential and commercial mold damage insurance claims, what is the total dollar size for claims? How is the insurance industry responding?
Target Markets
How to reach the business-to-business market for a line of high-end spa products
List of privately-owned health food stores in 300 mile radius
For a personal stylist targeting professional women, would like a list of female physicians and attorneys in five zip codes
List of engineering and steel fabricating companies within a 50 and 100 mile radius from Chicago, IL
Pet photography business – number of dog and cat owners, market segments, $ spent on pet products, ways to reach this audience through non-traditional media
Concerns of men 50+ regarding retirement issues